What Is Pinterest Analytics And How To Use It (Picture Guide)

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What Is Pinterest Analytics?

Pinterest analytics is a free metrics tool inside the business hub part of Pinterest. It tracks pin performance, board performance, audience insights, trends, historical data of your pins. Pinterest Analytics tracks pin impressions, clicks, and saves across all your pins. Having a business account is the only way to get access to the analytics tool, so the first thing you will need is a business account as shown in the post What is Pinterest Marketing?

Pinterest Account Overview

Let’s explore your Pinterest analytics account. On the left upper menu click on “Analytics.”

 Pinterest Analytics 1

A dropdown box will appear and gives you the following choices.

  • Overview
  • Audience Insights
  • Video
  • Trends

Click On “Overview

Overview is the first thing you should see. This is a graph of your Pinterest account activity.

You can click on the dropbox next to the word “Impressions”. This is a full menu of the different data types that you can view in graph form.

Scroll Down and You will see your Top Boards. It to has a dropdown box menu.

Scroll further down to view your Top Pins. As you can see in the picture below there is another dropbox menu.

Everything You Need To Know About Pinterest Analytics [2023]

Pinterest Audience Insights

This tool is perhaps the most valuable of the tools as it allows you to gain insights in to your pinterest audience.

Scroll Down to see “Categories and interests”. This menu shows what categories and interests your audience views to find your pins.

Scroll down some more and you will see the ages and genders of your audience.

Scroll down to view the Locations of your visitors.

Scroll down again to view the devices used by your audience.

Go back to the second menu bar and click on “All Pinterest users” to view all of the data from Pinterest.

Click “Compare” to Comapre the two lists side by side.

This last menu is important as you can view where the Pinterest audience is and what categories they view versus your own audience on Pinterest. This will help you tap learn what categories and interests to tap in to to gain a larger audience.


If you have a business online you should be utilizing social media for marketing. In my opinion, Pinterest should be at the top of that list as it has the potential to drive as much free traffic as other search engines. It is also free and if you abide by the rules you should be good to go.

Please note here that Pinterest users do have tendencies that you can use to your advantage. For example users are primarily female. Users of Pinterest are heavily in to visuals on home décor and food. Other categories exist but these stats for all of Pinterest show heavy use for the above categories.

Questions? Comments? Suggestions? Leave a reply below.

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  1. Thanks for sharing your guide to Pinterest analytics. It looks a lot like Google version of the same tool. I don’t use Pinterest as much as I should, but I will now after reading a few guides here on your site. Can I ask you, how many clicks per month you get to your site from Pinterest?

    1. Right now about 100 but it continually rises! I get about 20,000 monthly viewers. Also my site sweetgiftlists.com is a very specific niche and is not in the most popular categories on Pinterest. The account is also only 5 months old so it is rocking and rolling considering the above.

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