What Is Internet Marketing? (Answered!)
What Is Internet Marketing?
Internet Marketing is the promotion of products, services, and brands online. Promotion of goods or services on the internet does include paying for advertising online (as in paying for ads to be placed in a certain spot), but there are other ways to advertise and be successful. For example, content marketing and search engine optimization (SEO) are two proven ways to promote on the Web. Internet marketing includes all online ad formats circulated online like videos (commercials), photos, banners, etc. Websites (business or personal), social networks, and blogs are some other ways to promote products, brands, and services.
Other names for marketing online.
- Digital Marketing
- Online Marketing
- Web Marketing
To give you an example of Internet marketing, We picked one of Brie’s favorite places to shop, Ulta (A Beauty Store).
The following image is a screenshot of their Instagram feed. It shows people modeling their haircuts, pictures of products, and promotional text.
Ulta uses Instagram, a free to use, social network, to promote its goods and services.
They also use Twitter.
Ulta actually utilizes many platforms to advertise its products and services. They don’t rely on just one method. Ulta is a big box store that has the operational budget to market offline and through word of mouth as well. We will cover these topics soon on this site, but this article is about internet marketing so we will get on with it.
Interesting side note here, Ulta does have an affiliate program if you are interested in that niche. Yet another method Ulta uses to promote its brand, products, and services online.
What Are The Types Of Internet Marketing?
- Affiliate Marketing: Affiliate marketing is the easiest way for a beginner to get started. It is the process of connecting a normal, everyday, person with a company. The individual then helps promote the brand, product, or service in exchange for some type of compensation (usually financial).
- Email Marketing: Collecting emails and sending emails.
- Content Marketing: Writing Blogs
- SEO: Search Engine Optimization: Using the search engines to gain traffic.
- Paying For Ads Directly: On social networks, websites, and the search engines.
- Social Media Marketing: Using the free platforms to distribute content
- Influencer Marketing: Using people who are influencers to market a product, service, or idea. You can also become an influencer in your own niche by creating content.
Related Article: Why We Chose AWeber as Our Email Provider
Why Do We Need To Learn Internet Marketing?
Valid question. If you want to learn how to make an income online, or you would like to know how other people and businesses make money online, then you need to learn about internet marketing.
Marketing products and services online is a great way to make an income because you can work from anywhere using a computer and the internet. There is no income cap, and the profit potential is limitless.
What Should I Know About Internet Marketing?
It is not a get-rich-quick scheme.
It takes time, patience, commitment, AND work.
Marketing, or advertising, is NOT illegal. It is a legitimate business model.
It works!
What Is An Internet Marketing Example?
A big brand company (like Ulta in the example given above) creates banners, videos, and content to showcase its product or service online.
Think about it. If you can name any brand then their marketing campaigns have worked. For the purpose of this blog, we are more concerned with how to gain traffic/clients/customers using online marketing methods.
For example Nike.
Nike uses commercials, videos, banners, websites, other retailers, affiliates, other retailer affiliates, social networks, and any other method they can to gain product and brand awareness. Basically, all promotional material Nike circulates online is internet marketing.
The ads you see on your favorite websites, social media, search engines, and video networks are all part of the online marketing machine.
What Are The Benefits Of Online Marketing?
- You can have it up and running 24 hours a day, 7 days a week.
- You can automate the process.
- Customers can reach you from all over the world.
- You can target the right customers for your business.
Related Article: Read Top 10 Advantages of Online Marketing
How Does Marketing Benefit The Consumer?
Connects people with solutions to their problems by showing pictures, prices, product descriptions, and measurements.
Can help to build relationships between a customer and a business which leads to more engagement and a better customer experience.
What Is Internet Marketing?
How Can I Learn Internet Marketing?
The good news is that there is a ton of free information on the web that you can access through search engines like Google. There is a lot of free information on this site too!
Related Article: How To Learn Internet Marketing
Related Article: What Do I Need To Know About Internet Marketing?
If you have any questions email us or leave a reply below.
If you are looking for a guided approach then we recommend Wealthy Affiliate.
Wealthy Affiliate is an online training program that teaches internet marketing with an emphasis on affiliate marketing. WA shows you how to build an online business from the ground up. They have in-house tools that come with the program, like a keyword tool, and a website builder. The only extra cost outside the program is your domain name.
The great news is that they have a free starter program where you can test drive the program for free for the first 7 days. So check it out today!
List Of Programs and Tools (That Are Used For Internet Marketing)
Education
It’s very important to have a mentor or mentor group to help guide you online
- Wealthy Affiliate (Review) #Our Number One Recommended Training Program!
- Income School
- Authority Hacker
Website Tools
To start an online business more than likely you will need a website. The following is a list of tools used for building and maintaining a website.
Website Builders
- WordPress (Free and recommended)
- Wix
- Shopify
Page Builders
- Elementor
- Beaver Builder
- WordPress (Has blocks built in to create pages and posts)
Keyword Tools
- Jaxxy
- SEM Rush
- Ahrefs
- Google Trends
- Quora
- Answer The Public
- Ask Socrates
Website Creation With WordPress
- WordPress
- Plugins
- SEO plugins
- SEO Framework
- Yoast
- All In One SEO
- Rank Math
- Table Of Content Plugins
- LuckyWP Table of Contents
- Security Plugins
- Image Compression Plugins
- SMUSH
- Kraken
- SEO plugins
- Themes
- Kadence
- GeneratePress
- Plugins
Hosting
- Wealthy Affiliate
- Host Gator
- Siteground
- Bluehost
Autoresponders
- Aweber
- Mailchimp
- ConvertKit
Social Networks
- YouTube
- TikTok
- Vimeo
Design
- Canva
- Adobe
- Inkscape
Ad Networks
- Google Ads
- Bing Ads
- Facebook Ads
Hiring Networks
- Fivver
- Upwork
You have broken down the whole segment of internet marketing for us and we are glad that we came to your website first. Our questions are answered and have made our minds up of affiliate marketing and learn everything we need to know. Social media marketing is what we do and keeping up with everything can be challenging at times, but workable.
Again thank you for the extensive review on internet marketing and how to go about it.
Cheers,
MnD
Hey,
It was great to learn about the different ways to market yourself and your business on the internet. I am trying Affiliate Marketing along with blogging, posting on LinkedIn, YouTube videos and Email Marketing.
It is taking time to draw up any real sales yet, but it is still early so I know I have to be patient.
I know I will keep coming back to your site to learn more and more. So keep up the great work with your articles.
All the best,
Tom
Hi Brie,
Good article. Nice in-depth post of what is Internet marketing. Nice layout of your blog. Excellent use of visuals. Your blog looks great! I will be it exploring it more after I reread this one!