What Is A Buyers Guide And How To Write One

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An Overview of Buying Guide Posts

What is a Buying Guide Post?

A Buying Guide is also called a “round up review” or “purchase guide”. It all means the same thing.

A buying guide is when you take more than one product and write a “best of” article. (Best X For Y)

Another way to put it is you take multiple products and wrap them up in one post.

For example:

Best Microphones 2021

The 7 Best Chocolate Bars

Top 10 Fishing Rods

The 3 Best WordPress Themes For Non Profits in 2021

Real Examples From Our Other Site:

7 Best Inexpensive Blow Dryers On Amazon (July 2021)

What Are The Best Instant Cameras (Top 3 Instant Cameras)

A buying guide is a way to help people make the best decisions about the products they buy. It should be as unbiased as possible.

It should also be as educational as possible because you are trying to help people do their due diligence about a product. Informed customers are better customers and they will come to trust you and your recommendations.

Buying Guide Article Layout Example:

Start With an Introduction

Intro: A couple of paragraphs making sure your keyword is in the introduction

In A Hurry Statement: If you’re in a hurry here are the links to the Enter Product Name Here. We’ve got more details about why we like them later on in this article.

Summary Table: Create a Table For Your Products using block editor.

The Best X Reviews: Pick your favorite product or the product you think is the best ad a paragraph your favorite product

You can say “The Best…” or “Our favorite…”

#1 Product Name: This should be the product that you chose in the last step.

Image

Specs: Create A Table

Mini Review

Pros and Cons (Optional)

“Visit Site:Site “Name Here” Button

and/or

“Check Price” Button

If you have a full review on your site, you can also create a “Read Full Review Here” Button.

Using Block Editor, you can add 2 or 3 buttons in the same line.

#2 Product Name

Image

Specs: Create A Table

Mini Review

Pros and Cons (Optional)

Buttons or Colored Blocks with Call To Action (CTA)

#3 Product Name

Image

Specs: Create A Table

Mini Review

Pros and Cons (Optional)

Buttons or Colored Blocks with Call To Action (CTA)

Buying An X: This is the Buying Guide part.


Conclusion

Ok It’s time to put the template in to action!

For this example, we will be using WordPress block editor and the above layout.

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