Overview Of staykeen.com: What Is Google’s Keen?

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Have you heard of keen? Well, that is probably what brought you here today. You want to learn more about Google’s new program, Keen, at staykeen.com and we have the details.

Keen Home Page


What The Heck Is Keen?

Keen is a google product that is similar to Pinterest in terms of what it actually does. Its about sharing images and links and is a place to curate your interests.

Because it is a google product, Keen pulls info from its own google index to help you find more things to add to your keen (space). That helps make Keen a fantastic research tool as well.

As you use Keen to add and curate content, it uses machine learning and AI to suggest content for your specific interests.


How The Idea For Keen Came About

Keen’s Press Release tells the origins of how the Keen idea was born.

“What are we doing?” my wife asked as we both looked up from our phones one evening. We’d been browsing feeds of posts, images and news for hours on end, mindlessly filling the gaps between work and sleep. “This is our one precious life,” she told me. That line, paraphrased from a Mary Oliver poem, became shorthand for us to spend more time on what we loved.

That week, we started collecting some of the things that brought us joy and shared them with each other. She grew up birding and knew I was interested, so she sent me links to resources on bird identification, migration patterns and good binoculars. Since we met, we had also dreamed about someday starting a flower farm, so  we began collecting notes on farming plans, seed catalogs and other ideas to chase that dream together.

It was powerful to tell each other what we wanted to spend more time on. And once we did, we found that collecting related ideas, links and resources together gave us a way to spend more time on our shared passions in real life.

To explore this idea further, four colleagues and I created a new experiment called Keen as part of Area 120, Google’s workshop for experimental projects. We worked in close collaboration with a team at Google called People and AI Research (PAIR), dedicated to human-centered machine learning systems, to develop this experiment.


What Does Keen Cost?

It is free to use for everyone.

There are no ads.

There are also no invites to be able to use the program.


How To Login To Keen?

You use your google account to login.

Sign up at staykeen.com

Keen Home Page Sign In


How Is Keen Good For My Website?

  • Keen is awesome for sharing your own content. That includes links to your own written content or links to videos on Youtube or where ever you host.
  • You can grow a network (a following) inside of Keen as well.
  • Create Categories (Keens) based on categories from your site.
  • Keen also contributes to website ranking as it shows up in your “links” section on Google Search Console. So, basically, use it for SEO backlinks.
  • Using the “Explore” tab will help you with research by allowing you to see competition. You must create a keen to see the explore tab but you don’t have to create a Gem.

Keen Explore Tab


Keen Explore Tab Up Close Shot

  • By just plugging in the competing article URL to your keyword tool (We use Jaaxy.) you can come up with more keywords and/or questions.


Keen Vocabulary

In Pinterest we have



In Keen we have



So, a Pinterest “Board” is a Keen “Keen”.

A Pinterest “Pin” is a Keen “Gem”.

So to summarize, when you create a category you are creating a “keen” and when you create a gem you are creating a link or a “pin”.

Note: Pinterest and Keen are separate entities and have nothing to do with one another. We used Pinterest as a metaphor to help describe Keen a little better.


How Long Has Keen Been Around?

Since June 2020.


How Are Keen And Pinterest Different?

Keen has been described as a “stripped down” version of Pinterest. Its creators wanted to make a place where you could get to the content you were looking for easily and more efficiently instead of scrolling for hours getting lost in content and getting nothing done.

So Keen is trying to be a place where you can hyper focus on the things you are actually interested in. There are also no ads so that helps keep the place keen.


What If Keen Fails Or Goes Away?

Well Keen could fail or go away just like Google Plus. That could definitely happen, but we are of the mind that you should use it while you can as it is another source of traffic for your website. We just wouldn’t put all our eggs in one basket. Just consider it another layer of social media tools at your disposal.


How to add a Keen (Category)

Once you are logged in click the circle with a plus sign in the middle of the screen.

Adding A Keen

Then click “New Keen”

New Keen


A new page will appear and now you type in your category or keyword. Then click Next.

Adding Category To A New Keen

For this example we used the keyword “puppies”.

Adding Category To A New Keen 2


In the next screen you will add more keywords or the search terms you want to see in your feed. Some suggestions populate and you can click on those as well. Then click Next.

Add search terms to your keen


Finally, you upload a photo or use the one that Keen suggests and add a description (optional). Then check or uncheck if you want email updates.

We uncheck this box as we do not need any more emails and we will be checking Keen regularly anyway.

Then click Create.


Upload a Photo and Description to Keen


Congratulations! You have created your first Keen!


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Do you have any other questions? Suggestions? Feedback?

Leave me a reply below and I will get back to you as soon as possible!

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