Welcome, fellow self-publishers and Kindle Direct Publishing (KDP) enthusiasts! Today, we’re diving headfirst into one of the most pivotal aspects of the self-publishing journey: picking the perfect categories for your low-content books.
When it comes to publishing your book on Kindle Direct Publishing (KDP), one crucial step is selecting the right categories that accurately represent your work. In the KDP submission process, you’ll be asked to specify three main categories for your book. This seemingly simple task holds significant importance for several reasons, including ensuring the longevity of your KDP account.
The Consequences Of Misclassification
It’s important to understand that misclassifying your book deliberately can lead to Amazon banning your KDP account. In Amazon’s terms of service, this is explicitly outlined as a violation. Therefore, it’s vital to familiarize yourself with their terms before proceeding with category selection.
How To Pick Categories For Low Content Books
|📚 How To Pick Categories For Low Content Books 🌟
|One of the best ways to pick categories for your low content books is to look at other books in your niche. Just input your main keyword into the Amazon search bar and open the first 5 to 10 books in new tabs. Then just check the detail page or product page of each book and see what categories that particular book is listed in.
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Understand Amazon’s Category Systems
Amazon employs two category systems: BISAC (Book Industry Standards and Communication) and Amazon browser categories. Familiarize yourself with both to make informed choices.
Understand Your Niche
Before you choose categories, you need to understand your niche. Low-content books can encompass various niches, such as journals, planners, coloring books, activity books, and more. Determine what type of low-content book you’re creating and who your target audience is.
1.Target The Right Audience
Beyond compliance with Amazon’s rules, choosing the correct category is essential for effectively reaching your target audience. Consider this: someone searching for a day planner doesn’t want to encounter coloring books, and vice versa. By accurately categorizing your book, you enhance the user experience and increase the chances of reaching potential buyers genuinely interested in your content.
2. Think Niche-Based Categorization
Select categories that align with your book’s niche or subject matter. For example, if you’ve authored a recipe book, it should be categorized under “Cooking.” This ensures your book ends up in front of the right readers.
3. Research Competitors
Look at other low-content books in your niche to see which categories they are listed in. This can give you a good starting point and help you identify potential categories for your books.
An excellent strategy for selecting categories for your low-content books is to take inspiration from other books within your niche. Begin by entering your primary keyword into the Amazon search bar, then proceed to open the first 5 to 10 books in separate tabs. Next, navigate to the details or product page of each book and observe the categories in which they are listed.
4. Use Amazon’s Category Browser
You can use the KDP Category Browser, a free tool, to explore available categories.
5. Check Category Rankings
Pay attention to the popularity and competition within each category. Some categories may have more competition than others, which can make it harder for your book to stand out. However, being in a popular category can also mean more potential sales. Strike a balance that fits your book and marketing strategy.
6. Consider Subcategories
Many categories have subcategories that can be more specific. Subcategories can help you target a more niche audience. For example, if your low-content book is a travel journal, you might choose the “Travel Writing Guides” category and then narrow it down to “Adventure Travel Writing.”
7. Use Keywords
Think about the keywords potential readers might use to search for your book. Incorporate these keywords into your book’s title, subtitle, and book description. Amazon’s search algorithm takes keywords into account when ranking books in search results.
8. Test and Adapt
Don’t be afraid to experiment with different categories. You can change your book’s categories on platforms like Amazon later if you find that your initial choice isn’t getting the results you want. Track your book’s performance in different categories and make adjustments as needed.
9. Optimize Your Book Listing
Once you’ve chosen the right categories, make sure your book listing is optimized. Write a compelling book description, create an eye-catching cover, and use relevant keywords in your book’s metadata to improve discoverability.
10. Promote Your Book
Effective marketing is essential for low-content books. Use social media, email marketing, and other promotional strategies to reach your target audience and drive sales.
Remember that your choice of categories should align with your book’s content and target audience. Relevancy is key to attracting the right readers. Additionally, keep an eye on trends and be willing to adapt your category choices as the market evolves.
Crafting Categories for Low Content Books
No content and low content books, such as notebooks and day planners, often lack dedicated categories on KDP. This requires a creative approach to categorization. To compensate for this, it’s crucial to clearly define your book’s type within your title and keywords.
Methods for Category Selection
You have two primary approaches to finding the right categories:
- Manual Selection: This involves browsing through categories one by one on the KDP form or studying related books within your niche.
- Using Search Tools: Consider utilizing paid search tools like Book Bolt, Publisher Rocket, or Tangent Templates (with a one-time fee). Alternatively, you can start with a free option like Kindleranker.com, which offers three free searches daily and affordable unlimited search options.
Tips for Successful Category Choices
- Hunt for Low Competition: While challenging, identifying categories with low competition can significantly boost your book’s chances of selling well.
- Expand Your Category Choices: If you wish to list your book under more categories than the two slots provided in the form, you can submit a request through Amazon Author Central. Simply log in, click on “Amazon Book Page,” choose “Update Amazon Categories,” and fill out the form, ensuring you include your book’s ASIN.
In conclusion, selecting the right KDP categories is a crucial step in ensuring your book’s success. Prioritize categories that closely align with your book’s content and audience. Whenever possible, opt for categories with lower competition. Put yourself in the shoes of your target reader, and think about where they would look for a book like yours. And if you find category selection challenging, don’t hesitate to explore tools that can streamline the process.
After finalizing your categories, remember to invest time in choosing the right keywords to maximize your book’s discoverability on Amazon.
How do you go about finding categories for your KDP books? Share your thoughts in the comments below!