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How To Create A Pin On Pinterest (Picture Guide)

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Hi all! Welcome to our revamped page on How to create a pin on Pinterest. There have been a few changes since we originally put this article together and we wanted to give it a refresh as well. Please don’t hesitate to reach out if you need help with Pinterest. You can leave a comment below or send us an email at

To Create A Pin You Will Need

1. Engaging and Valuable Content on your website or for your product(s).

2. Images, Graphics, Infolinks, or Short Video(s). These can be from graphics already on your site or you can create them on Canva (or similar programs).

3. URL Link to Content. You will need the URL or address of the webpage you are working with.

4. A Description: If you are good at meta descriptions you can use the same one. You can also create on specifically for your pin. Another option is to use a paragraph from the intro of your content.

We will be using a real example. We will be creating a pin for our other site Sweet Gift Lists.

Sign in to your account.

Click “Create” on the upper left hand side. See Image below.

Then click “Create Pin or product pin” in the dropdown menu.

A new window will appear. This is where you start putting the pin all together.

Here is a view of the Pin Form

Add All Relevant Information

1. Add Your Title

2. Add your description

3. Add your URL Link (Add A Destination Link Section located at the bottom of the form). This is the link where you want the pin to connect to when clicked. Where are you trying to lead your visitor?

4. Use The “Plus” Sign To Add your image or video.

This is what it should look like when the form is completely filled out.

Before you publish you will need to choose a relevant board or create a new board for your content.

Click “Publish” on the right hand side of the form!.

And Viola you just created a pin!

You will get one more popup showing the final pin and a message stating that you did in fact create a pin for your account.

Pinning Tips

Tip 1: Name your boards something recognizable if you want it to be found in Pinterest search. “I Love Making Money Online” or “I Heart Money” is not as recognizable as just “Make Money Online”. The first example at least has the keyword the second will never be found because nobody is searching for that keyword.

Tip 2: Just like you optimize your site for SEO you should optimize your pins, profile, and boards. Make sure you add your keyword throughout.

Tip 3: Make sure the description and title are natural, readable, and comprehensible. No keyword stuffing.

Tip 4: Pin every day. Once a week is not going to cut it. Having a pinning strategy is very important. Invest in a pin scheduler if you don’t have the time to do this manually everyday. You can do it all at once with a scheduler and then let it publish the content throughout the week or weeks depending on how far ahead you want to get. We recommend using Canva Pro or Tailwind. If you are already using Canva then utilize this feature.

Tip 5: Create Multiple Pins of the same article. Don’t publish them all at once as Pinterest considers that spam, but sprinkle them over several weeks. Put them in different boards or group boards.

Tip 6: Join group boards for your niche if you can. This maximizes your pin exposure.

Can you think of any more pinning tips? Leave a comment below!


Follow the steps above to create a pin. Rinse and repeat to add even more pins. Pinning is very easy to do. After doing it a couple of times you will be your own expert!

Please let us know if you have any questions on Pinterest and we will be glad to help you out!

Pinterest Series:

What is Pinterest Marketing?

How To Create Graphics For Pinterest Using Canva (Picture Guide)

What is Pinterest Analytics And How To Use It (Picture Guide)

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  1. Simple and plain. Thanks for sharing how to post pins on Pinterest. I’m a member of a training platform where they teach how to get traffic from Pinterest (amount many other platforms) and I always liked the idea. It all starts with a great site and content. And your guide here helps a lot to post pins without a mistake. Do hashtags help to get more exposure?

    1. Hashtags do help with exposure in the beginning. Basically using hashtags is good for new pins because Pinterest will show them in the new pins search results, but long term they don’t really do any good. SEO is the best for long term. So a combination of the two is the best way to go. I would not use more than 3 – 5 hashtags.

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