Duplicate Pins on Pinterest

Duplicate Pins On Pinterest: Yes or No?

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You’ve poured your heart into curating those gorgeous Pins on your boards, each one a unique piece of your creative journey. But have you ever wondered if those seemingly harmless duplicate pins could be secretly impacting your Pinterest account? Today, we’re on a mission to uncover the truth about duplicate pins and their hidden impact. We’ll peel back the layers to comprehend why these seemingly innocuous repetitions could wield more influence over your reach and engagement than you ever imagined.

Duplicate Pins on Pinterest

What Are Duplicate Pins On Pinterest?

Duplicate Pins are essentially Pins that have the same image/URL combination as something that has been previously Pinned to Pinterest.

What Is The Difference Between A Pin And A Repin On Pinterest?
What Is The Difference Between A Pin And A Repin On Pinterest?
What Is The Difference Between A Pin And A Repin On Pinterest?

While it’s okay to have some Duplicate Pins, focusing on fresh content is key to maximizing your reach on Pinterest.

Why Avoid Duplicate Pins?

Well first and foremost it is considered spam. Look at the images above. It starts looking like a mess as well.

Posting Duplicate Pins can hurt your Pinterest account and you risk suspension if you pin too many.

Pinterest rewards new and engaging content, so using the same image, title, and description multiple times might not work in your favor..

Fresh VS. Duplicate Content

You might be wondering how much fresh content you should share compared to duplicate content. It’s a great question!

While there isn’t an exact formula Pinterest has repeatedly said they want fresh content with fresh pins. This means while some duplication is natural, new content is what your users (based on Pinterest’s own data) and the Pinterest algorithm crave.

It is important to note that duplicate pins on Pinterest can lead to account suspension. So use duplicate pins sparingly and with plenty of time in between. Naturally curate relevant and high-quality content to your boards.

Identifying Duplicate Pins

Finding duplicate pins on your boards is crucial to improving your Pinterest presence. At the moment the only way to find duplicate pins is to look at each board manually.

Look for identical images, titles, and descriptions. As you find duplicates, consider either deleting or refreshing them with new titles, and descriptions.

Remember, Pinterest is all about fresh, engaging content that resonates with your audience.

One last thing before you go.

What About Duplicate Pin Descriptions?

Pin descriptions can be the same but you would stand a better chance by diversifying your content. This also applies to the alt text, title, and url.


Since the quantity of duplicate pins allowed is a trade secret it is better to air on the side of caution and just try not to create duplicate pins. In the event you do use them from time to time, space them out so you do not accidently create spam.

In this adventure of refining your Pinterest strategy, remember that the heart of it all lies in crafting content that’s not just engaging, but also authentic to you and your audience. Should you seek further guidance or support, let me know in the comments below.

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  1. This is a good read Brie, I was in a confusing situation concerning duplicated pins, where I had to ‘Test’ Pinterest and see if I could load up a poster, via Canva!
    So I have a few duplicated pins, which I haven’t got round to deleting yet.
    It can be distracting for a viewer, and I have had views for each duplicated pin!
    Having now read your post, it has prompted me to make amends!
    Thanks for sharing, keep up the good work, I definitely need loads of prompts about Pinterest!

  2. Hello Brie

    I didn’t realize that it wasn’t a good idea to place the same pins, as I always pin the same 4-5 days in a row after I just published a new blog post and I never had any problems doing this or punishment from Pinterest.
    But good to think about this and thanks for the warning!
    Best regards,

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