Building Amazing Landing Pages For Free With WordPress

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An Intro To Landing Pages

Technically, a landing page can be any page or post on your site that people “land” on.

(Some people confuse a landing page with a squeeze page. A squeeze page is a landing page but not the other way around. Typically, a squeeze page is used for email sign ups and/or sales.)

Another common misconception is that landing pages are not optimized for SEO. We disagree and think that they should be optimized and indexed because that is a chance for organic traffic.

Landing Page Examples:

  • Home Page
  • About Page
  • Blog Roll
  • Blog Page
  • Sales Page
  • Squeeze Page

Different Types Of Landing Pages

Regular Page

  • Eg Privacy Page

Money Page

  • A Sales Page
  • A Main Review
  • A Entry Page

Registration Page

Squeeze Page

  • Capture Leads
  • Email, Phone Numbers, Etc

Lead Capture Page

  • Same as Squeeze Page

Other Ways To Use Landing Pages

  • Webinar Announcements
  • Free Guides
  • CPA Offers
  • Affiliate Page

The intent of all these pages is to focus on your content.

Now before you run off and purchase fancy landing page software, check your theme. Some themes come with landing pages, not all but some like the Studio Press Theme.

A quick and easy way to check if your theme has templates

Go to “Pages” in your WordPress back office.

Then “Add New”

“Page Attributes” Or it could be under “Layout”


Again, not all themes have this option but if yours does then you will be able to see the templates option.

We are using Generate Press Premium and a specific theme that does NOT have this option.

Having “Intent” Within Your Content

All landing pages should have an end result.

For example:

  • Buy This On Blank Website
  • Click On This link To Go Buy This On Amazon
  • Sign Up Here For Free Blank
  • Visit This Page
  • Go Perform Blank Task

A landing page should not have any distractions so that the customer is solely focused on the content. Its like putting horse blinders on your viewer so that they are focused. Then have a call to action (end result).

What is the intent of a sales page?

To sell the product

What is the intent of a Squeeze page with opt in form?

To get an email address

What is the intent of a money page?

To get your visitor to click on your affiliate link and buy something.

All landing pages have the same intent, to convert.

Different Traffic Sources To Landing Pages

Paid Search: Most Common

  • Retargeting: Where ads show up in different places the customer visits. It’s a way to get people back to your site.
  • Google Adwords
  •         Target Keywords: Intent To Search
  • Yahoo/Bing Network
  • Youtube Ads
  •                 Organic Ads: In the Video Description
  •                 Video Ads:
  •                 Great for building Trust within the video
  •                 Can also have related videos on landing page
  • Facebook Ads
  • Target Your Audience
  •                                 Demographic Options
  •                                 Income Options
  • Blog Traffic
    • Have links in “about us” or “about author” page.

For Paid Search the landing page should be easy. Retargeting is the exception because the customer has seen your brand before.

How To Make An Effective Landing Page

KISS (Keep It Stupidly Simple)

Tell your audience what you are offering right away.

Spend some time coming up with a great article title that is not misleading.



Example: Learn How To Get Started With Your Own Online Business

Supporting Headline (Sub Headline)

Picture/Image of something or someone

Opening Content

                Proof Elements: Such as experience or end result

Example: By the end of this course, you are going to learn how to get started with your own online business for free

What you are offering:

  • Example: Free Website
  • Free Training
  • Free Hosting
  • Free Support
  • Welcome Video Etc…

(CTA) Call To Action

  • Opt in
  • Click Here to Start
  • Watch This Video
  • Buy Now

What Makes Landing Pages Convert?


Proof: Physical like Video or Image, Verbal


Empowerment: Make people feel good and in control.

  • Example: Gain Empowerment by building two websites yourself
  • Or
  • What I would like to offer you is…?
  • Or

Another way to put it is, get the visitor to agree that you have a solution…

No Distractions

Get rid of extraneous data like the side bars etc.


Your landing page is being created for a reason.

You want to limit the options available to your landing page visitors. Limiting their options actually helps guide them towards your intended goal of contact, capture, and conversion.

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