An Intro To Landing Pages
Technically, a landing page can be any page or post on your site that people “land” on.
(Some people confuse a landing page with a squeeze page. A squeeze page is a landing page but not the other way around. Typically, a squeeze page is used for email sign ups and/or sales.)
Another common misconception is that landing pages are not optimized for SEO. We disagree and think that they should be optimized and indexed because that is a chance for organic traffic.
Landing Page Examples:
- Home Page
- About Page
- Blog Roll
- Blog Page
- Sales Page
- Squeeze Page
Different Types Of Landing Pages
- Eg Privacy Page
- A Sales Page
- A Main Review
- A Entry Page
- Capture Leads
- Email, Phone Numbers, Etc
Lead Capture Page
- Same as Squeeze Page
Other Ways To Use Landing Pages
- Webinar Announcements
- Free Guides
- CPA Offers
- Affiliate Page
The intent of all these pages is to focus on your content.
Now before you run off and purchase fancy landing page software, check your theme. Some themes come with landing pages, not all but some like the Studio Press Theme.
A quick and easy way to check if your theme has templates
Go to “Pages” in your WordPress back office.
Then “Add New”
“Page Attributes” Or it could be under “Layout”
Again, not all themes have this option but if yours does then you will be able to see the templates option.
We are using Generate Press Premium and a specific theme that does NOT have this option.
Having “Intent” Within Your Content
All landing pages should have an end result.
- Buy This On Blank Website
- Click On This link To Go Buy This On Amazon
- Sign Up Here For Free Blank
- Visit This Page
- Go Perform Blank Task
A landing page should not have any distractions so that the customer is solely focused on the content. Its like putting horse blinders on your viewer so that they are focused. Then have a call to action (end result).
What is the intent of a sales page?
To sell the product
What is the intent of a Squeeze page with opt in form?
To get an email address
What is the intent of a money page?
To get your visitor to click on your affiliate link and buy something.
All landing pages have the same intent, to convert.
Different Traffic Sources To Landing Pages
Paid Search: Most Common
- Retargeting: Where ads show up in different places the customer visits. It’s a way to get people back to your site.
- Google Adwords
- Target Keywords: Intent To Search
- Yahoo/Bing Network
- Youtube Ads
- Organic Ads: In the Video Description
- Video Ads:
- Great for building Trust within the video
- Can also have related videos on landing page
- Facebook Ads
- Target Your Audience
- Demographic Options
- Income Options
- Blog Traffic
- Have links in “about us” or “about author” page.
For Paid Search the landing page should be easy. Retargeting is the exception because the customer has seen your brand before.
How To Make An Effective Landing Page
KISS (Keep It Stupidly Simple)
Tell your audience what you are offering right away.
Spend some time coming up with a great article title that is not misleading.
Example: Learn How To Get Started With Your Own Online Business
Supporting Headline (Sub Headline)
Picture/Image of something or someone
Proof Elements: Such as experience or end result
Example: By the end of this course, you are going to learn how to get started with your own online business for free
What you are offering:
- Example: Free Website
- Free Training
- Free Hosting
- Free Support
- Welcome Video Etc…
(CTA) Call To Action
- Opt in
- Click Here to Start
- Watch This Video
- Buy Now
What Makes Landing Pages Convert?
Proof: Physical like Video or Image, Verbal
Empowerment: Make people feel good and in control.
- Example: Gain Empowerment by building two websites yourself
- What I would like to offer you is…?
Another way to put it is, get the visitor to agree that you have a solution…
Get rid of extraneous data like the side bars etc.
Your landing page is being created for a reason.
You want to limit the options available to your landing page visitors. Limiting their options actually helps guide them towards your intended goal of contact, capture, and conversion.